“I am a Jam”
We wanted to educate consumers that jam making is simple so newcomers do not feel intimidated by the prospect. This meant we needed to keep videos short, simple and clear. Detailed planning and storyboards, followed by an intensive and fun shoot, finished off with engaging music made this one of the best social media campaigns that everyone involved had ever experienced to date, with over 3.9 million campaign views!
There was a direct connection from the video release to sales uplift
3.9 million views,