Tate & Lyle / Advertising

Everyone loves freshly baked cakes. When they're nestled in a picnic basket with posh tea, coffee and a cup and saucer - well, that's close to perfection. We hand delivered this sugar heaven to fifty food writers, spearheading a PR campaign for Tate & Lyle's new 'Light at Heart' sugar alternative. And the best part? 'Light at Heart' is made from the Stevia plant, so it's a thoroughly healthy choice.

 

Client: Tate and Lyle
Service: Branding

Tate and Lyle