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Tate & Lyle / Advertising
Everyone loves freshly baked cakes. When they're nestled in a picnic basket with posh tea, coffee and a cup and saucer - well, that's close to perfection. We hand delivered this sugar heaven to fifty food writers, spearheading a PR campaign for Tate & Lyle's new 'Light at Heart' sugar alternative. And the best part? 'Light at Heart' is made from the Stevia plant, so it's a thoroughly healthy choice.
Client:
Tate and Lyle
Service:
Branding







