The Victorian-style lace from Miss Rose Sister Violet conjures images of a gentler pace of life, when items boasted a bespoke quality. In some ways, it's the antidote to the hectic modern age. That's why it was a pleasure to create a new brand around this enduring concept, then apply it to packaging and Point of Sale. John Lewis love it - proving that in the modern world, there's still room for quirky charm.