Chiller champions Danone wanted one thing to be clear: life is full of compromise, but with the fruit yogurt of Shape Delights 0%, compromise between calories and taste is a thing of the past. We don’t believe in half measures either. When we revitalised the design and on-shelf presence, we used appealing new photography of each fruit, a warm pink colour scheme, and clear signposting of the 0% promise to the consumer. There’s no compromise to taste!